The technology on the inside

Our vision:


Every day. Every minute we waste insane amounts of power unnecessarily by being in standby mode. We want to change that.

It was with these thoughts in mind that our engineer Anton Gustafsson came up with a way to make electricity consumption visible, one beautiful spring day. So that you can actually see the electricity you're using, with the naked eye – since that's where change starts, with awareness of the problem.

No sooner said than done – The PAC was created – letting you see the electricity 'running' through the cable. The technology was proved to work exceptionally well and soon TIME Magazine named The PAC one of the world's 50 best innovations. Something we're naturally very proud of!

How does The PAC work?
When your smartphone, tablet, headphones or other device has low battery power, electricity flows quickly through the cable. The more power your device has, the slower the electricity moves, until the light flow finally goes off. And this lets you know that the charge is complete – and it's time to take the cable out.

Then why is it so important to take the cable out?
Well, because it has a lot of positive consequences. First, it's not good for the battery in your device to be charging for no reason. Second, appliances continue using power, even in standby mode.

Why did TIME Magazine name The PAC one of the world's 50 best innovations?
Because the technology works and it creates sustainable change.


The PAC's patented charging cables have all the certificates that ensure quality, environmental impact and durability – such as Apple's own label Made for Apple - MFi (which many cables on the market do not have), WEEE, RoHS, CE and FCC. When you invest large sums of money in computers, telephones, headphones and more, it's important to charge them with certified cables – otherwise you risk damaging them.


The technology is patented in Europe and the USA and is owned by the parent company, Counterflo AB.

Our invention – The PAC – is not just limited to applications such as leads and cables. We're in full swing, applying our technology to more items that need charging or are powered by electricity, such as household appliances. But, in the long run, the next logical step will be manufacturing – everything from mechanical equipment to appliances that don't need to be on around the clock.

We'll continue to design smart products that increase global awareness and enable us to take action. We'll keep on challenging old behaviours and habits, because we know how much of a difference we can make together.

Join the journey onwards – get involved and let's make improvements!

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